Logo Love: A guide to creating iconic brand identities

Completely updated and expanded, the second edition of David Airey’s Logo Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned ers. In the process, he reveals how ers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful s–he also uses the work of many well-known ers such as Paula Scher, who ed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading studios, including Moving Brands, Pentagram, Meta, Sagmeister & Walsh, and many more. In Logo Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic s What sets some ers above the rest 31 practical tips for creating logos that last