Principles of Logo

Learn to simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Award for Book from Graphic USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer‘s mind. In Principles of Logo , noted logo er George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal aesthetic to logo Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to a great logo is a core skill for any graphic er. Principles of Logo helps ers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.