Superfans

The magical moments that turn your followers into fans. Customers, followers,subscribers. It‘‘s easy to just look at the numbers. How many likes? How manypurchases? How many email subscribers? But as entrepreneurs, we have to rememberthat there are people behind all that data. People who are looking to us to be aleader, to give advice, and to care. They are looking for trustworthy tools andresources, and for someone to help them to achieve their goals. In this dog-eat-dogworld, these are the people who are looking for someone who they can trust, and whothey know have their best interests in mind. These are the people, if you connectwith them in the right way, who will become Superfans. Followers may "like" anInstagram post. Customers may buy a product. But "Superfans" will be your biggestsupporters. They will promote you and your products because they know you have madea difference in their lives. They will tell their friends. They will send youencouraging emails. They will connect with you and your other fans. Whether you‘‘re ashy YouTuber just starting out, or the leader of a Fortune 500 company, yoursuperfans are out there waiting for you to connect with them. You just need tocreate that journey, to pave the yellow-brick road that will guide them surely andsteadily to superfandom. You don‘‘t need to change the entire world to build asuccessful business; you just need to change someone‘‘s world. People don‘‘t becomesuperfans the moment they find you. They become superfans because of the magicalmoments you create for them over time. This book will help you do just that.