Thinking

thinking is the core creative process for any er; this book explores and explains this apparently mysterious ability. This new edition is a completely revised, updated and extended version of a classic text. Focusing on what ers actually do when they are ing, the book is structured around a series of in-depth case studies of the work of outstanding and expert ers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of from architecture to engineering, consumer products to communications, and from individual ing to teamwork and collaborative ing. The scale of ing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of practice, providing insights into and understanding of thinking, and the development of ability from novice to expert. This second edition of Thinking: Understanding How ers Think and Work offers an overview from one of ‘s most experienced and influential scholars. Nigel Cross goes to the heart of what it means to think and work as a er. It is an ideal guide for anyone who wants to become a er or to know how good ers work in the field of contemporary .