Graphic : The New Basics

"A longstanding excellent primer, in an equally excellent updated edition."-Print Ellen Lupton and Jennifer Cole Phillips‘s celebrated introduction to graphic , available in a revised and updated edition. Graphic : The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of . A foundational graphic book for students, Lupton and Phillips explore the formal elements of through visual demonstrations and concise commentary. From logos to letterhead to complex website , this is a graphic book for everyone, no matter your project or focus. Topics include: Color Texture Rhythm and balance Hierarchy Layers Grids And much more! The new revised edition features new chapters on: Visualizing data Typography Modes of representation Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and ing with color make this a course adoption favorite in any graphic program and graphic school. Graphic : The New Basics is an invaluable introduction to the field of graphic for beginners from two accomplished ers and educators