A er‘s Research Manual, 2nd edition, Updated and Expanded

Good information gives ers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A er‘s Research Manual was one of the first books to apply research practices to the benefit of visual communication ers. This long awaited second edition follows more than a decade of active use by practitioners, educators, and students around the world. Comprehensively updated, A er‘s Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice