Making a Morgan

Morgan’s way of producing cars is unique. In this day and age, the company still makes use of real craftsmanship in every aspect of building its characterful cars, and every Morgan can be made to a bespoke specification to suit the individual customer’s wishes. In Making a Morgan, you can follow a very traditional model, a Morgan Plus 4, through every step of its build, from customer specification sheet to finished car – a process that, in this instance, takes 17 days. During their stay in Malvern, the authors spent every day at the Pickersleigh Road factory and, in doing so, established a real rapport with the the Morgan craftsmen and craftswomen. A rapport that allows this book to present a truly intimate portrait of the individuals who so proudly build Morgans, and the painstaking way they go about their work. Featuring some 380 images, including a range of archive photos from the Morgan factory, this is a rare overview of a unique, and very British, manufacturing tradition. Never before in over 100 years of rich history has the Morgan production process been documented in such detail.