Challenges Faced By Local Football Clubs In Merchandising In Botswana. A Case In Gaborone

Bachelorarbeit aus dem Jahr 2025 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2.8, University of Botswana (University of Botswana), Veranstaltung: Business Management, Sprache: Deutsch, Abstract: The study basically were to conduct data from local football clubs in the premiership of Be mobile in Botswana and the researcher were intended to collect data on the basis with regard to challenges faced by local football clubs in merchandising. The studies were conducted in Gaborone in different football clubs with the hope of getting different opinions on challenges clubs face in merchandising. The other thing the researcher wanted to seek out were the major challenges regarding promoting merchandising this possibly had to do with the straggle local football clubs face as they tend not to well reason being they lack money to use in developing stronger and competitive team. The other most important aspect is how the clubs engage themselves through the use of promotional events to able people around Gaborone to know what their team offers and places where they could easily find their merchandise, also the prices of their product that are on special. The study initially were to conduct data on issues concerning the merchandising by local football clubs that in most of the time able the clubs to maximize profit that the club can use to pay bills and also to fix necessities the sponsors cannot fix in a specified period of time. Furthermore local football clubs in Gaborone found it hard to maximize and sell t-shirts to supporters as they are expensive so making it difficult for supporters to buy. What leads club t-shits and other products being flag, stickers and headwear to be expensive is due to the local teams having to consent with local clothing companies that sponsors them and they sell merchandise with the hope of closing the gap of agreed contract with the club which might be of three to four years deal. Merchandising being the most important aspect in football to aid clubs to perform well and stay competitive were taken into account and made the researcher to seek out challenges that affects the clubs, as to say respondents from local football clubs did participate in giving accurate information concerning their side of view on the challenges affecting their teams respectively in merchandising.