Mattare, M: Entrepreneurial Strategies

Home-based entrepreneurship is increasing. Prior research has looked at the role of gender and ethnicity in the creation of home-based enterprises, but not much is known about the professional-managerial entrepreneur who chooses to start and run their business from home. These entrepreneurial efforts are key economic drivers; are a growing force; and serve as a means for the accomplished and successful manager to find a better quality of life and flexibility in work along with financial sustainability. The roles of self-efficacy and personality preference or type have been linked to human achievement and performance. Entrepreneurial strategies have been associated with various personal characteristics. This study explored the relationship of personality preferences and self-efficacy to the strategies of home-based entrepreneurs. As a result, a better understanding of the personal dynamics of entrepreneurial strategies creates the opportunity for more effective management of home-based businesses which are a critical component of today s global marketplace.