Diao, M: Research into Chinese Television Development

This book examines China‘s approaches to the development of its TV industry, using McQuail‘s political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the ‘market chain‘ theory of the TV industry. The book first presents a concise review of how TV developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. The discussion draws on previous analyses and discussions, to assess the overall picture of TV industrialisation reformation in China, additionally drawing on discourses surrounding commercial TV in the U.S. and public TV in the U.K. for valuable reference material that will support China‘s TV development. The significance of this research lies in its providing an insight into China‘s TV reformation and adding, to the field of communication and development, the Chinese experience. The research expects to propose a television development pathway with Chinese characteristics, drawing on Chinese as well as Western theories.