Durga Prasad, K: Integrating Product and Supply Chain

The coordination of product and supply chain has been inviting attention in industry and academia. The mismatch between product type and supply chain type leads to develop complexity in supply chain network, improper supplier selection, uneconomical logistics, poor customer service etc. Supply chain performance cannot be optimized without considering the compatibility of product and supply chain attributes. In fact, achieving more customer satisfaction is the unique goal of a product and its corresponding supply chain . But, how to integrate product and supply chain with customer focus?... This question is pondering in the minds of management of various firms. Therefore, a constructive methodological approach is required to integrate product and supply chain . The approach proposed in this book paves the way to coordinate product and supply chain sequentially at the conceptual stage using customer focused quality engineering technique called Quality Function Deployment (QFD). The proposed approach helps to reflect the customer preferences and er conception into the supply chain planning decisions.