Make it Clear

EFFECTIVE COMMUNICATION 101: An MIT professor with 40 years of teaching experience explains how to speak and write to get your ideas across. Starting with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-this essential resource is packed with advice on how to write to be understood, how to inspire, how to defeat writer‘s block, and much more. You‘ll also learn about: Why you should start with an empowerment promise and conclude by noting you delivered on that promise How the combination of a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story make you and your work memorable The VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and how to create and organize your ideas with a "broken-glass" outline How to prepare slides, writing and rewriting, and even choosing a type family Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.