How to Use Graphic to Sell Things, Explain Things, Make Things

Protégé of legend Massimo Vignelli and partner in the New York office of the international firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic er. The projects he presents in this book illustrate the breadth of activity that graphic encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut¿s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut¿s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic ideas. With 833 illustrations in colour