and Strategy

This major practical handbook bridges the gap between strategy and , presenting a step-by-step process with a strategic approach and extensive methods for innovation, strategy development, methodology and problem solving. It is an effective guide to planning and implementing projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, and Strategy addresses the process from the perspective of both the company and the er. For businesses, it highlights the value of as a strategic tool for positioning, competition and innovation. For the er, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all ers in product and manufacturing, service , communication , branding, and advertising, to think beyond shape and colour to see through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic outcomes.