Attention Hacking

PRAISE FOR ATTENTION HACKING "I recommend this book by Robin if you want to learn how insurers can keep up with the changing customer preferences as customers go digital. It offers practical advice for insurance offerings to meet the needs of tomorrow‘s customers." --KAMESH GOYAL, Chairman, Digit Insurance "In Attention Hacking, Robin takes you inside the mind of a successful influencer applying his skillsets to the corporate and retail environments. From Crocodile Dundee analogies to Digital Scaling methodologies, this book is a trove of great case studies and hacks that will enhance your brand and engagement in the emerging 21st century marketplace." --BRETT KING, Bestselling Author of The Rise of Technosocialism and Host of The Futurists podcast "Breaking through is hard to do--unless you read Attention Hacking by noted expert Dr. Robin Kiera! The practical ideas and techniques Robin shares in this book will save you thousands on promotions and help you reach your intended audience in the most impactful way possible." --ROB GALBRAITH, CEO of Forestview Insights, Insurtech Influencer "In this book Dr. Robin Kiera dives into an important topic that many of our analytical and rational colleagues within insurance and finance forget. People buy from people. They buy from people they like. Likeness today is achieved through social proofing, commanding authority, and applying the rule of scarcity. This means that bringing attention to a brand‘s values is more than necessary. It is a prerequisite. Robin unveils the practical tools and techniques businesses must master to build authentic brand advocacy in the digital age. A must-read!" --SABINE VANDERLINDEN, "The Insurtech Queen" "The hardest and most important skill for any modern marketer is understanding how to find and earn the attention of their audience. This book is the BIBLE for making that happen in FS." --ERIC FULWILER, CEO of Rival