The Fundamentals of Fashion

The Fundamentals of Fashion provides a fully illustrated introduction to the key elements of fashion , from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion process, including research and , fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion er and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy