Org for Orgs

has become the key link between users and today‘s complex and rapidly evolving digital experiences, and ers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience teams at unprecedented rates, but many of them don‘t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading teams within your organization, and explores ways to use as part of broader strategic planning. You‘ll discover: Why ‘s role has evolved in the digital age How to infuse into every product and service experience The 12 qualities of effective organizations How to structure your team through a Centralized Partnership team roles and evolution The process of recruiting and hiring ers How to manage your team and promote professional growth