Advertising and Typography

The most comprehensive overview of advertising strategies on the market today! This unique, comprehensive overview of advertising strategies, written by a best-selling, award-winning er, will help students and professionals in advertising, , and typography understand and use persuasive visual messaging. principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print compares to television, web, and interactive , and how to apply each style to create persuasive s. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising from around the world, Advertising and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way ers think and develop visual ideas. Best-selling author has unique philosophy and expertise 1,500 full-color illustrations showcase outstanding advertising from around the world Unique comparisons of print, web, TV and other campaigns—which techniques work best? Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic , theater, branding, fine art, photography, interior , writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don‘t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.