ing Logos

> * Lavishly illustrated with 750 color images > What makes a logo good? What makes it bad? What makes it great? The entire process of logo is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. ers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic , theater, branding, fine art, photography, interior , writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don‘t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.