Editing by

An Industry Classic, Revised for the Modern Age This classic guide to winning readers for ers, art directors, and editors, has been completely updated to be applicable to both online and print publication . Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic Alex W. White, Editing by , Fourth Edition, describes how both word people and people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today‘s online and print media. Readers will find ways to marry content and form, helping story and to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of and editing matters, including: How to think about "editing" and "" as a word person and a person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-er collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for ers looking for a deeper understanding of how to better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.