Identity ed

Ideal for students of , independent ers, and entrepreneurs who want to expand their understanding of effective in business, Identity ed is the definitive guide to visual branding. Written by best-selling writer and renowned er David Airey , Identity ed formalizes the process and the benefits of brand identity and includes a substantial collection of high-caliber projects from a variety of the world’s most talented studios . You’ll see the history and importance of branding , a contemporary assessment of best practices , and how there’s always more than one way to exceed client expectations . You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your s. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together , Believe in, Jack Renwick Studio, ico , and Lundgren+Lindqvist. Identity ed is a must-have, not only for ers, but also for entrepreneurs who want to improve their work with a greater understanding of how good is good business .