Universal Methods of Expanded, and Revised

This expanded and revised version of the best-selling Universal Methods of is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered . The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for ers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of distills each method down to its essence , in a format that helps teams select and implement the most credible research methods suited to their culture.