Making Waves

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider‘s guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation. Listen to this book to learn to: - Communicate authencally to build trust and aract the best staff, clients, partners, and price points - Influence the people who maer most by generang posive publicity and awareness in the marime press and across social media - Reach new global audiences beyond your exisng network - Safeguard your reputaon through proacve crisis planning - Cra a compelling ethos that will galvanize your team, clients, and stakeholders