Arzouan, Y: Brain Processes of Creativity Language

Generation, formulation and communication of new ideas in language form are unique human features. The cognitive processes involved in learning storing, and processing concepts are not yet understood. For instance the processes involved in constructing figurative and literal meanings leading to new ideas (i.e. creative expressions) are still quite a mystery. Uncovering these processes, may require evaluating the dynamic pattern of complex neuronal structures that emerge during concept comprehension and processing. Creative expressions such as metaphors may violate the literal meaning and the usual logics or conventions. For producing/understanding a metaphoric expression, unrelated concepts (memory,doors) have to be integrated ultimately into a meaningful linguistic form. Similarly, to generate new idea for pizza delivery services one may have to connect artificially and then resolve the incongruity between two different attributes such as price and temperature. This book present our study of the cognitive processes involved in the comprehension of creative language, using brain research approaches and advance analyses methods.