M. Ariffin, a: Meetings Tourism

Corporate meeting market is unquestionably a potentially strong source of business especially for the tourism and hospitality industry. The aim of this study is to determine the factors that influence the novelty preference for corporate meeting destination choice. Specifically, this study focuses on the (a) main effects of destination consumption factor, organizational structure and personality, and (b) the moderating effects of perceived risk and budget.By understanding the novelty-seeking behavior in the corporate meeting market, this lucrative industry could be further developed and would not be centered only to the large metropolitan areas.Consumption factor and personality were found to contribute significantly to the prediction of novelty preference for meeting destination choice.Interestingly, the results also revealed the non-significant moderating effects of perceived risk on all the hypothesized relationships. The significant effects of both consumption factor and personality, and the non-significant of organizational structure suggested that the decision on corporate meeting destination is dominated by the non-organizational factors.