Mohajan, H: Importance of Green Marketing at Present and Fut

Green marketing is the marketing of products which are considered not to be harmful for environment. In the 21st century the world is facing a severe threat of sustainability due to economic crisis, energy crisis, environment pollution, and greenhouse gas emissions which cause global warming. Our resources are limited but human needs are unlimited, so that our resources must be utilized economically and in an environment friendly way. For the sustainability of the humankind green marketing practice is needed in the society. Manufacturing and providing products to the consumers must be of good quality and not harmful to them in the long run and which will be sustainable developed. Adoption of green marketing in the society may not be easy in the short run, but in the long run surely it will be profitable. This book discusses the benefit and guideline of the implementation of green marketing in the society.