Crazy About Rolex

What makes a watch brand legendary, a cultural phenomenon? The Rolex brand has been providing answers to these questions for over a century – not in a flashy way, but with absolute consistency, technical excellence and a keen sense of the spirit of the times. Rolex fascinates as a cultural event. Whether Submariner or Daytona, GMT-Master or Datejust – every Rolex represents a perfected idea and tells its own story. And at the same time, it tells the story of a brand that has long been more than just a watch brand. Rolex fascinates as a cultural phenomenon. A projection screen for aspirations, quality and values, for dreams and attitudes – and for a very special relationship with the world. Crazy About Rolex tells the story from the beginnings to the icons. From technical brilliance to radically clear . From stories full of adventure, innovation and style to the people who represent the brand – and are inspired by it themselves.