Creativity, Inc

Ed Catmull‘s childhood heroes were Albert Einstein and Walt Disney. The attractive images of the connoisseur of the laws of the earthly world and the creator of the unexplored world of animation largely determined the vector of the professional biography of the future president of Pixar - to study the unexplored and create what you dream about. This is exactly what Catmull did, presenting to the public the first film in history shot using computer graphics (The Hand, 1972), exploring the possibilities of combining it with classic hand-drawn animation, working at the Lucasfilm film studio founded by George Lucas, participating in the creation of innovative for his time cartoons "Toy Story" and "The Adventures of Flick" ... In the book "Incorporated Geniuses" Ed Catmull talks about how powerful an impetus for self-development can give childhood dreams and hopes: yesterday‘s boy, frozen in front of the TV screen during the program Wonderful World Of Disney , today he himself runs a successful film studio and learns from his own experience the difficult science of managing a "corporation of geniuses".