New Product

The main task for modern product ers is how to combine creativity and functionality. This title showcases different types of products and industrial s for the household and personal use, introducing projects from all over the world, including innovative furniture, lighting and accessories ranging from baskets to bookshelves, carpets, vases, stationary, and many more. Each featured object includes product descriptions, photographs and ers‘ sketches showing the processes, as well as the materials used, a brief explanation of how the product was made, and an observation about specific creative features that make the product unique. Like other publications by Wang Shaoqiang, the book features the latest s from studios across the world to which the author has access as editor of the prestigious 360º magazine. While most books about product are structured like a textbook and explain how to or deconstruct s to better understand the processes involved, almost none provide a comprehensive overview of current trends, instead offering a summary of modernist history or the best s from 1945 until the present. New Product is an exception to the rule. Through a wide range of stylistically and aesthetically bold s, the book emphasizes the essential interaction between humans and objects. For without humans, we are told, objects are useless, empty and, ultimately, meaningless. And for an object to have meaning, we must interact act with it, use it, or, in the case of visually pleasing objects, react to them. In the pages of this book, the reader will encounter many daring examples of product and products that interact with users in a multitude of ways, with the power to inspire new thoughts and ideas.