The Business Side of Wrestling: A Look Behind the Curtain

Professional wrestling, at its core, is entertainment. But there is more to wrestling than a ring, wrestlers, a referee, and announcers- there is an entire business behind it. Professional wrestling is an industry that blends athleticism, performing, and marketing intelligence, requiring an understanding of various business principles to succeed. From independent promotions operating on shoestring budgets to the global giants WWE and AEW, understanding the business side of wrestling is important for anyone involved, from the wrestlers themselves to the promoters and everyone in between. In this ebook, I‘ll pull back the curtain on this intriguing industry, looking at the key revenue streams that fuel its growth, from the details of ticket sales and the power of merchandise branding to the lucrative world of television rights and the transformative impact of streaming services. I‘ll also present the unique challenges and opportunities faced by independent promotions, the evolving dynamics of talent relations, and the exciting future trends shaping the industry. Lastly, I‘ll examine the global strategies of WWE and the rise of AEW. Whether you‘re a superfan or a casual fan, understanding the business side of wrestling is essential for appreciating the true scale and complexity of this industry.